Global Coverage
Wherever Games Are, We Are
Korea
Viral · Influencer · Consulting
Taiwan
Viral · Influencer
China
Viral · Influencer
Japan
Influencer
North America
Influencer
Global Game Marketing Partner
Built on nearly 20 years and 6,000+ mobile game marketing campaigns.
Korea, Taiwan, China, Japan and North America — wherever games are played.
A team that has focused solely on game marketing for nearly 20 years
launched a new chapter as CUPPA WORLD in 2025.
Beyond Korea to Taiwan, China, Japan and North America, with strategies tailored to each market.
We design every strategy on data from more than 6,000 campaigns.
Marketers with 10+ years in the game industry run every project hands-on.
We focus on real player acquisition and revenue growth, not just impressions.
Viral · Influencer · Consulting
Viral · Influencer
Viral · Influencer
Influencer
Influencer
A performance-based game marketing marketplace connecting game studios with short-form creators
CUPPA is built on CUPPA WORLD's nearly 20 years of game marketing know-how. Studios pay only for the views they get, while creators receive games for free, make videos their own way and get paid by views.
Pay per view and track results instantly with real-time performance reports
From micro to top influencers, hundreds of videos spread your game organically
New Steam titles and mobile item packages provided; monetize Shorts, VOD and live streams
The pioneer of game viral marketing in Korea
Our executives, who started Korea's first dedicated game viral marketing, run every campaign themselves. Beyond Korea, we deliver effective viral campaigns in Taiwan and China through local networks.
High-quality content marketing through a network of 200+ game bloggers
10+ years of SEO know-how for top search rankings
Trend-driven content creation and game community operations
Video content and celebrity campaigns optimized for games
The right influencers across 5 global regions
We recruit influencers by category to fit each game, backed by a global influencer network spanning Korea, Taiwan, China, Japan and North America. We work with 14+ MCNs and manage a pool of 1,200+ influencers.
Influencer mix and strategy designed around your game
End-to-end scheduling across 14+ MCNs and independent creators
Systematic quality management for live streams and VOD content
High-quality short-form video production at a reasonable price
Short20 is CUPPA WORLD's short-form video production service optimized for game marketing, at a reasonable price. Short, punchy videos that grab players' attention.
Revenue optimization through in-game store design
Drawing on nearly 20 years of game marketing data and experience, we provide tailored consulting on in-game store structure, pricing strategy and promotion design to maximize revenue.
We analyze item composition and pricing to design the optimal store structure.
We analyze spending patterns by player segment and propose tailored revenue strategies.
We plan seasonal and event promotions and provide an execution roadmap.
Korea's largest and fastest Google Play review marketing
Gamgwajang is a Google Play review marketing service operated by CUPPA WORLD. Real users, not bots, play your game and leave reviews, quickly building store credibility in the critical early days after launch.
Cuppa World Inc. (쿠파월드) is a game marketing company based in Seoul, Korea, launched in 2025 by specialists who have run more than 6,000 mobile game campaigns over nearly 20 years. We operate CUPPA, a performance-based creator marketplace, and provide viral marketing, influencer marketing, Short20 short-form video production, game monetization consulting and Gamgwajang Google Play review marketing.
CUPPA (cuppa.co.kr) is a performance-based game marketing marketplace that connects game studios with short-form creators. Studios pay KRW 9.9 per short-form view, only for the views they actually get. Creators receive games for free, create videos in their own style and get paid based on views.
CUPPA uses a performance-based CPM model at KRW 9.9 per short-form video view. You pay only for the views you get and can monitor progress with real-time performance reports. Videos keep getting views even after the campaign ends.
Yes. Signing up for CUPPA is free. After verifying your channels, you can apply to campaigns and receive new Steam games or paid mobile item packages. Shorts, VOD and live streams can all be monetized, and payouts are calculated from video analytics based on views.
Yes. We run viral marketing in Korea, Taiwan and China, and influencer marketing across five regions: Korea, Taiwan, China, Japan and North America, through local networks.
We analyze your game to design the right influencer mix and strategy, then recruit from a pool of 1,200+ influencers across 14+ MCN partners. CUPPA WORLD manages scheduling and quality control for live and VOD content end to end.
Gamgwajang (겜과장) is a Google Play review marketing service operated by CUPPA WORLD, positioned as Korea's largest and fastest. It delivers 150–200 reviews per day, written by real users rather than bots.
Short20 is CUPPA WORLD's short-form video production service optimized for game marketing at a reasonable price. It specializes in YouTube Shorts, with volume production and fast delivery.
Reach us by phone (+82-10-6682-7016), email (cuppa@cuppa.co.kr) or KakaoTalk open chat. Sharing your game genre, target countries, timeline and budget helps us send a proposal faster.
Anything about game marketing — feel free to reach out.
+82-10-6682-7016
cuppa@cuppa.co.kr
902, 41 Digital-ro 9-gil, Geumcheon-gu, Seoul, Korea
Quick chat